In business? Want to grow it? Then you need the Ultimate Small Business Marketing Book
August 8th, 2011
I have just finished reading the Ultimate Small Business Marketing Book by Dee Blick. Actually, that’s not true. The fact is, I have just finished reading the Ultimate Small Business Marketing Book for the third time – and I only got the book a couple of weeks ago.
My method of reading a business book is that as I read the book, if there are tips and advice I think I can apply to my business, I turn a page corner over. Then when I am done – I go through the turned page and turn them into ToDo tasks which I action over the course of a few months or weeks. However, when I got to the end of Dee Blicks book, I found that the majority of pages were turned over. So I re-read it, trying to find the key elements which I can apply. You know what? I didn’t know where to start, there were that many.
The fact is, this is one of the best Business Books I have read. From the very first page (and I mean the first page – before all the copyright and print edition nonsense), its all good stuff. Everything you need to know about marketing, selling, branding, and growing a small business.
Subjects include a Marketing Master class (what you are selling, why, pricing), using strong sales words in documents and proposals, Sales letters (including lumpy sales letters), newsletters, turning bin-able sales correspondence into must keep and respond items, branding, blogging, on-line promotion, exhibitions, and lots more – it’s all covered. On every page there are ideas, backed up with examples of what won’t work, what will, and what will work in different situations. There are hints, tips, tricks, examples and more advice than you could possibly imagine is in one book.
Which leads me to a problem. With most books, I have between 1 and 20 ideas to improve and grow my business – easy to add to my Do list. After reading this book, I have at least 100 (if not more) – so where to start?!? So I am going to re-read it slowly, a page a week, and I am going to implement all the ideas I have highlighted, one at a time. I have no doubt that these improvements will drive my business forward and generate even more sales.
If you need just one marketing book that covers it all, buy this book.
But if you can only buy one business book which will help grow your business, you should still buy this book: the Ultimate Small Business Marketing Book by Dee Blick.
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Wow, I have just read your review and am thrilled with your words. When I wrote the book or started writing it 18 months ago my mission was to pack it with expert marketing commonsense that any small business could take and run with. As you can imagine I agonised over every page, what to include what not to – had I given too much detail etc. But reading your review really makes the slog and editing so worth it. I just love to think of readers with great big, positive marketing to do lists after reading my book. Thank you from the bottom of my pen, Dee Blick, Author.