So you have a web site, and the web site has a nice Contact Us page, and maybe you have even done some extensive A/B version testing to see what layout will get the most enquiries.  That’s all great, but….

Maybe you have a contact form, and you clearly display your contact details.  Of course, this includes your contact phone number.  All these are the right things to do, but….

And your contact form, you have it going to an email address you monitor, right?   When an email comes in, it will go to your in tray on your PC/Mac, your phone and maybe even your dog gets a copy.  You’re ready to respond.

But….

What happens if something has gone wrong?

What happens if the script that runs your contact form is now incompatible with the software your hosting provider runs?  What happens if the email address you send enquiry emails to has become lost via an ISP tweak?   What happens if the emails are now caught in your anti-spam filter because of new rules?

In short, how do you know your contact form and email address is not dumping precious enquiries into the recycle bin of another parallel-dimension (or wherever bounced enquiries go to die)?

Why not put a reoccurring task in your calendar or To Do list to send yourself an enquiry once a week, or an enquiry email, and check it gets through?

Better safe than sorry-about-the-lost-enquiries.