Posts Tagged ‘Contracting’

Whenever I come to the end of a freelance job or contract role, there are two things I do.   The first is to create a summary report of work performed and suggested next actions (which can really help to land more work with the same customer).  The second thing I do is to ask by email, three simple questions.

I prefer to ask the questions of the most senior person involved on the project by email.  Being able to answer by email means they have time to think about the answers , and also means you will get more honest answers than having to tell you to your face.

The answers to the first two questions help shape my working practices and style for future work.  The last one is there to scope out any more work with other companies.

The three questions I always ask (and the email I send out) are as follows:

Jo,

Having completed the {title here} project, there is one final task I would ask of you.   When you have a few moments spare, would it be possible for you to provide me some feedback by answering the following three questions – if there are more than one answer for any question, feel free to list them out.  I really appreciate any feedback you can provide.   The answer to question three is of course optional.

Many thanks in advance.

Regards

Me.

Q1: What did I do that particularly impressed you (so I can do them again for future clients)

A1:

Q2: What did I do that didn’t impress you (so I can avoid this in the future)

A2:

Q3: Do you know of anybody else who you think could also use my services?  If so, would you be happy to introduce us?

A3:

When you first send such an email, it will feel like the hardest thing you have ever done (the hardest part is actually pressing that SEND button), but I can promise that the majority of recipients will provide some form of answer that will provide you with valuable information.

So when you complete your next project or contract, take a deep breath, copy and paste, and now…. SEND.

For my small company 2009 was a pretty good year – with the recession just starting and people cutting back, I still managed to increase both my company revenue and profit.  2010 was even better than 2009.  But by far, 2011 was the best year my company ever had.   I doubled the revenue in 2011, and tripled my profit level.  After analysis, I calculated that in 2011, my profit margin was 76.5% of turnover – which is a very good number indeed.

This good year has left me with a couple of problems; (1) A very large corporation tax bill due in the Autumn (so large in fact, I almost cry) and (2) a problem of how to invest the extra surplus money my company now finds itself with (a topic I will cover in a later post).   But in terms of all possible problems, these are two of the nicest problems to be facing.  I would rather have too much money than not enough.

So how did I do it?   How did I have a better year, each year, and expand my turnover massively in 2011?   Well it all comes down to the following 14 simple steps which I have built up over many years freelancing, continue to review and add to from time to time (details of each action in the links below):

1. Adwords as marketing – The vast majority of my marketing was carried out using Adwords.   In 2011, I spent £780 in adwords, and the projects generated from the adwords generated me £179,000 of revenue (I had additional revenue from projects from elsewhere, plus support and change revenue).   Now that is a good return by anybodies standards.
2. Respond to enquires FAST – I have seen various reports that suggest more than 50% of work is awarded to the company that responds first.   I made sure when I received an enquiry, I responded within the hour – faster if possible.
3. The never ending question sheet – As I have described previously, I have a ‘never ending question sheet’ which I build up over time to tease and pull out the exact project requirements.  This has helped me with a lot of work over the years as I seem more knowledgeable than my competitors.
4. Repeat the Requirements back to the prospect – In a recent post, I talked about the power (and additional revenue) of creating a Summary Of Understanding.   In 2011, my analysis shows that I generated an additional £19,000 of ADDITIONAL revenue through this technique, above and beyond the additional project scope.
5. Creation of very good proposals that deal with their needs and desires – I would like to think that I now have an almost perfect quotation template for projects that I have developed over time.   Plus, I have recently started utilising tools to create proposals and estimates much faster
6. Reward yourself – I treat myself with a little reward at various milestones, with biggish rewards when I win a contract (I even do a little dance) and also at the end of the project.  But I also reward myself at other times when I do a good job to keep my motivation going forwards.
7. Cloud Based project management – Once the project has been awarded, I used cloud based project management to control projects, which means I have less administration to do, and can run multiple projects at the same time whilst saying in control
8. Keeping control of my company finances – Other than adopting cloud based project management, switching from a standard accountant to on-line accounting has really changed my business.  I know my finance picture immediately with every invoice raised, bill paid or payroll payment.  Its so easy to do, I regularly mentally kick myself for paying my old accountant so much for so long when a child could do it.
9. Watching the cash flow – Coupled with the company finances using a cloud based system, tracking cash flow is a must.   I selected Float for cash flow and budgeting, and this has allowed me to see what my finances will look like next week, next month or next year and so make sure I am on track with my budgets.  This in turn means I no longer have to think about money, and can simply get on with generating it.
10. Increased productivity on the next project – I now cannot imagine a world without my two favourite free productivity tools; Dropbox and Evernote.   Dropbox makes the transfer of files between computers seamless, and Evernote means I am so much more efficient.   I use Evernote to piece together work I have done in the past for new customers, save any new routines which may be useful and so become a Professor Frankenstein of development with terrific results for all concerned.
11. Review and learn the lessons – At the end of the project, I do a review.  I review my project costs against my estimates (how profitable was the project, should I quote more next time), I review any problems to review this action plan, review my tools and review my documents to see if there were any holes which need to be plugged.
12. Offer follow up and bolt on services – After this internal review, I then create a project completion document for the customer, with suggestions for next steps, considerations and suggestions.   This generally leads onto more work and sometimes nice lucrative support contracts.
13. Upgrade LinkedIn – I also make a point of updating my LinkedIn profile with any new experience.  Whilst LinkedIn rarely produces any work directly, I have lost count of the number of times that somebody has told me that they Goggled me before awarding the work, only to find my LinkedIn profile near the top, and then viewed all my experience which gave them more faith in my company’s ability.
14. Repeat – And finally, repeat the cycle.  Of course, my marketing is always running (unless I am really overworked), so the repeat may loop back to step 4, 5 or 7.

When I am contracting on a customer site, one of the things I find most helpful to me is the alarm on my watch.

As per my last Freelancing verses Contracting post, with contracting we are being paid for our time, not for the products we produce.   So when I contract, it makes sense to me to ensure that I leave their offices each day as soon as the agreed hours have been met.

That may sound harsh or inflexible, but look at it this way – if a contract for resource time is for 7.5 hours a day and you end up skipping lunch and staying for an extra 30 minutes at the end of every day, that can add an extra hour or 90 minutes of effort a day.  Over a week this can add up to 7.5 hours – or an extra day of work.   You are not being paid for that time, so what you are effectively doing is either discounting your rates by 20%, or you are reducing the length of the final contract by a day a week.   If you do an extra week a month of unpaid work, its one week sooner when the contract will end (or wont get renewed).

Of course one of the problems of leaving on time is that you are running out of the door when the permanent workers may still be working.  But wait a minute – they are doing that not for the love of the work – they are doing it in the hope of a pay rise, or to further their career or just to keep their jobs.  As a contractor, you have none of these to worry about.  So why shouldn’t you leave on time?

I have found the best method of easing into the ‘leave on time’ is to initially work the hours agreed plus a bit more for the first week, and then to explain to everybody how I will miss a transport connection by leaving after the agreed time (oh the traffic is so bad after 5:15pm around here, oh I just miss my train connection, etc).  Then make sure you leave on time.  But to signal the exit by setting a discreet (but audible) alarm on my watch to signal and remind me when its time to end the day.

That way you do the hours, do the job, but your alarm is the one nagging you that it’s time to go.

Of course some contracts do pay overtime – in which case this is not needed.   But generally that’s not the way contracts work – you have a day rate for a fixed length of day.  So stop robbing or short changing yourself, and get out of the office on time.

PS – In case you are worried that this may effect any contract extensions, I have used this system on all my previous contracts, and never have I not been renewed or extended.

For most freelancers and contractors, one of the things that customers want is regular status updates.   This may be to provide regular updates on project development, or support provided, activities completed or support/development time used.  Generally, I have 2 or 3 regular status updates that need to be sent every week or so.

Yesterday, I was given a great tip for providing easy status update emails.

Now whilst I am able to avoid having to send project progress status emails thanks to my cloud based project system, I still have to report support time usage for customers who have pre-booked some support days, or quick updates to senior company managers who insist on being kept in the loop but don’t want to go looking for the information.   This tip I was given has saved me lots of effort.

The tip is to simply set up an email with the status report, type a default template email (“Hello, this is how much support time we used…” etc) but before pressing send, use the “Delay delivery” option and set the date to the scheduled status date.   Then, include yourself in the blind copy (so you know when it’s gone, and have the template for the next week or month).

The email will then sit in your outbox, waiting.   Whenever I do an action which will need to be reported, such as do some support work, I just click on the outbox pending email, and add it to the email text.  Come the day of the status update, it gets sent automatically with the progress to date.  Effectively, I am using the outbound email as a notepad (so much easier than trying to remember it all).

When the status emails do get sent, I of course get a copy.  With this copy, I then simply hit “reply to all”, and I have the next template email for the next status run – just remember to change the “Delay delivery” option to the date that the next email is due and remove this weeks/months activities.

Note, with this system it is worth setting the status template email to initially say something like “This week, there has been no activity” so the email makes sense if not changed – this no activity can be removed and replaced with the activity once something happens.

Effortless status reporting.  Thanks for the tip Richard.

Here in the UK, there is a great divide between Freelancing and Contracting work.   Whilst there are a multitude of differences between the two types of work, for me, the difference is fairly clear:

Freelancing – Working with a customer, to provide a product or service.  This will consist of an agreed project, where the work if quoted, agreed, and fixed by way of a final delivery.  This delivery can be a product, a report, a site visit, a web site or anything else.  BUT, something agreed upon is delivered.  You get paid for the delivery rather than the time.

Contracting – A contracting role is where a resource is provided to a customer for a fixed length of time, and during that time, the resource works on the activities dictated by the customer which will typically vary during the contracted period.  You get paid for the time (normally paid by day at an agreed day rate) rather than upon completion of a delivery.

Now both of these activities can be carried out at a customer’s office, or can be carried out at your home/business office.   Both can be provided to the customer directly, or through a third party agency.  Both can be based on a hand shake, or can be nailed down with complex contracts.   Other than the product delivery Vs resource difference, the lines defining freelancing and contracting can be fuzzy.

Bread and Butter verses Meat

For me and my own business, the majority of the work I perform can be classed as falling into the Freelance category.

But here is a confession…… now and again, I love to do some contract work.   Generally, I like to do some contract work at least once a year.  More if time allows.

The way I view it is that contract work is the Bread and Butter of my business.   It pays pretty well (but no where near as good as a nice juicy freelance job), is nice and dependable, and the money is regular.  However, Freelance work is the Meat in the freelancing-contracting sandwich.   It is (generally) more interesting work, you have all the benefits of (generally) working from home (or a location of your choice) and you are the boss of your time and schedules.  Plus with freelancing, you have the option to run multiple freelance projects at the same time.

Given a choice, Freelancing for me is far juicer than contracting.

Why I love to Contract

So you may then ask, if I love Freelancing work, why then do I make sure that I do some contracting work at least once a year?   Well, there are many advantages to doing a contract stint for a few months for your average freelancer.  For me, the advantages outnumber the disadvantages:

1. Contracting for a short while forces me back to a regimented routine of 9 to 5.   It is terribly easy to fall into the easy working days that freelancing allows, so contracting reshapes my days
2. Contracting allows me to make more connections out in the field.   There is nothing better than picking a contract with a high flying company, and working with their teams for a solid block of time to build those connections for future work
3. Allows me to refresh my ideas of what commercial companies need.   As time changes, so the demands of companies change.  When sitting in an isolated environment of a home office, it is too easy to miss the subtle changes going on in the real world (such as technologies now being used, what products are starting to be shunned, etc)
4. Contracting can fill the void (time wise and cash wise) between freelancing work and so reduce the unpaid ‘sitting on the bench’ time
5. Whilst contracting, this for me is the perfect time to ramp up the freelancing marketing activities, and land freelance work ready for the end of the contract
6. I always find the mixture of ‘regular’ type office work when combined with a dynamic work approach (as demanded with a contract) together with working on new customer projects a way of ‘blowing out’ the cobwebs.   When I return back to freelancing a few weeks later, I am generally more energised and productive.

For me, a mixture of Freelance work, with some contracting thrown in from time to time is the perfect combination.

I am going to share a Contract Search tip which was emailed to me by a long term reader of this blog (so a big thanks to Rob).  It’s a very useful tip for those looking for the next freelance gig or contract job.

Rob says when you are applying to 5 or 6 contract/freelance jobs every day, it can quickly become confusing on what you have applied for, what jobs need what skills, and which agent was used for what position.

To aid in the search, Rob cleverly uses Evernote.   When Rob replies to an emailed job, or just before he hits the ‘apply’ button on the web based job board, Rob highlights the job detail text and uses the Evenote web/text clipper to add a new note into a new Evernote ‘Contracts Applied For’ folder.

If an agent calls or emails him back, it’s a quick task then to pop into Evernote, search on the agents name (or company), and all the posts applied for through the agent are listed.

It’s also a useful tip for checking that you are not applying for the same position again where it is re-listed in the jobs board, or is going through more than one agent.

If you have never used Evernote before, the clipper function is an add-on which installs itself as a tool button into most browsers and MS Office/Mac programs and allows you to quickly highlight text and add it as a new Evernote note.  The clipper can be downloaded from the Evernote add-on site.

Thanks for the tip Rob.

Last week I learnt an interesting fact from a friend who works in a contract placement agency.  Of all the emails he receives in his in tray from people looking for placement in contract or freelance positions, he only ever looks at about 10%.  Put it another way, 90% of people responding for a contract job fall at the first hurdle.

He suggested to me that this was fairly typical now for most of his fellow workers – they all ignored the vast majority of CVs and Résumés that were sent to them.   And this ‘ignored’ number is growing.

When I enquired why this was the case, he shared the following tip, which I now pass on:

Relevance

That was the word he used.   He had no idea if any of the candidates were relevant to the positions he had open.

He was in no doubt that the contract and freelance market was tough – very tough – and getting worse by the week.   Two years ago for every position he had managed to open in the market, he would have between 10 and 20 applicants.   Today, it’s more like 70 to 100.

Of course of these 100 applicants, many are also applying for 5, 6 or 7 contract positions in a day – and there lies the problem.   If he posts 3 contract positions online, by the afternoon he will have around 300 emails with attached CVs – it would take him more than a day to go through all of them.

How could he possibly know which to pick from all of that noise?

Why the Cover Email is King

In his view, the cover email (or letter) was far more important than the CV.  The contract or freelance agent is the first (and main) filter between the candidate and the client.  That is why the cover email needs to give enough reason for the agent to open the CV.

He suggested the following tips are the difference between him calling a candidate, and simply pressing the DELETE key on the email:

1. Keep It Short – The cover email needs to be short – as short as possible.  They don’t have time to read war and peace in an email – keep to the facts.
2. Reference the Position – If you are applying for a contract role, quote the contract reference number or as a minimum, the job title.  He said it was amazing how many emails he got which talked about “applying for the role” when he was juggling 12 or 20 roles.
3. List the skills THAT MATCH – the only way your CV will be looked at is if you have skills that the client needs – so list why you are a match for the position in the cover letter.  Cover the skills required, but don’t expand into unrelated skills.
4. Current Status – Show your current status.  Are you currently in a contract, in a full time job, available now, looking for something in 6 months time – he needs to match your availability with his clients requirement.
5. 5. What you are looking for – Indicate where you will work in terms of geographical location.  Again, this needs to match his clients requirement.  Also, say what your minimum day rate is – most jobs are listed as “Market Rate” – but he needs to know what you would accept.
6. Contact Details – Finally, make his life easy.  Include a telephone number that he can contact you on – mobile is best.

What to Take Away from all of this

In a nutshell,  make the cover email specific to the role.  If you are applying through an on-line contract search system, NEVER use the option for a standard cover letter – this is what most people use, it does not cover the points above, and it will mean that your CV will end up in the recycle bin.

“Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.”
John F. Kennedy

I was looking at some trends recently for the self employed, and there has been a sharp increase in the weight of IT Workers, Americans and in particular, freelancers throughout the world.

Maybe it’s because we are all so busy working that we catch quick (but unhealthy) meals, or we don’t have time to exercise, or maybe it just goes with the territory.   However, as we all know, weight problems can lead to other problems, which can lead to the inability to work, which then leads to a lack of money.

But, I am not going to sit here and preach about getting healthy.  What I am going to do is talk about an option which may interest you… so please bear with me for just a while longer.

The World Is Stuffed Full of Secrets

What if I told you, the world was full of secret places, and hidden items – would you believe me?   What about if I told you a world-wide game of hide and seek was being played right now, very close to where you live and work?  Maybe right outside your house and office.

What about if I told you there was a way of getting a little exercise which is fun for you, fun for your family (and dog if you have one), and is not going to end up with you going down the gym or starting some major exercise regime?

Now what about if I told you its free?

Geocaching

I am talking about an activity called Geocaching.

Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location.   I am not talking a virtual container here – I mean a real physical box with items inside.

There are tens of millions of these boxes hidden all over the world – all hidden from people who are not playing the game.  I can guarantee if you have left the house today, you will have walked or driven past a dozen or so without realising it.

If you have a modern mobile phone (iPhone, Android or even Symbian based), there will be a free Geocaching app which uses your phones GPS to guide you in this treasure hunt.   You simply pick a nice area, follow the guide and find the hidden containers (caches).

The containers can be in woods, parks, city streets, buildings, amusement parks, near rivers – anywhere.

Why I love It

Now the reason why I love it – it gets me away from work.  My family and I will go out for an hour or so, and we will go treasure hunting.  For that hour (or eight hours if we do it on a weekend), the family get quality me time, we all get some exercise, we all enjoy the challenge and I still get to use a gadget (to play the game).

Because we are always seeking different caches, the hunts take us to places we didn’t know existed.  We have discovered new pubs (bars), restaurants, woods, countryside paths, rivers, sights, historical buildings, walks, views and even people who we would never have known about if it were not for Geocaching.  We no longer have to visit the same places over and over again.

And being away from the normal work area means I have time to think, to plan, to recharge.  All whilst getting some exercise and staying fit enough to work.

Why not give Geocaching a try?

Let me ask you a question?  What is the worst thing that could happen to your contracting, freelancing or small business?

I would imagine right up there with going bust and being sued is a visit from the tax man.   It’s never happened to me (and touch wood never will), but we all know that when the HMRC (or whoever your particular taxman works for) comes-a-knocking, we better have good records to back up all our business activities.

But do you really want all that paperwork floating around or sitting in files taking up space?

Paper Vs Electronic Storage – the UK Law

Following the UK Electronic Communications act 2000, an electronic form of document is deemed sufficient evidence in law.  That goes for contracts, agreements and of course receipts (seek your own legal advice to be sure).

This means if you have a scanned copy, then that is good enough for the taxman.  This also means you no longer have to store paper copies of everything.

Scanners and their problems

However, there is a problem in transforming everything from paper into bits and bytes.  When you go out and buy a dedicated scanner or multi-function printer/scanner, the device does not know what you are scanning.  It doesn’t know if that page of A4 is an invoice or a purchase order.

Scan all your invoices, receipts, orders or contracts and all you end up with is a big mess of PDF files named SCAN0001.PDF, SCAN0002.PDF and so on.  Whether you scan to JPEG, TIF or PDF – the sequential numbering of files generated actually makes the problem worse.

How do you find that critical contract when you have 5,000 PDFs and they have file names of SCAN00001 through to SCAN05000?

If you are lucky and prepared to spend the money, some scanners will perform OCR (Optical Character Recognition) on the documents.  Whilst this will slow down the scanning process, it does mean you can Windows (or Mac) search the PDFs for a known phrase.  But what about if you don’t know what text was on the contract?

There is a solution.

Decent PDF names

Over time, I have come to find that scanning to a PDF is the best option.  PDF scans will deal with multiple pages and front/back scanning (the term for this is Duplex) a lot better than scanning to a graphical format such as JPEG or TIFF.

Assuming you also want to scan to PDF, there is a free utility available created by a chap named Michael Weiner which allows the batch renaming of PDF files.   The great thing about this utility is that it cycles through all PDFs in a directory, displays them on screen, asks what you want to call it, and then renames the file for you.  The utility can be downloaded free here.

The way I scan my documents is that I scan any documents on receipt (or save received PDFs) to a directory then each weekend I quickly run through them using this utility, giving them decent names.  Once renamed, I then file them away.

Incidentally, I also save invoices and notes that are emailed to me in the same way.  I simply print any documents received to PDF (using the Free CutePDF virtual printer).  This installs a new virtual printer on your computer and you can then print any format of document to a new PDF file (via printing to the virtual printer) which I then save in the same location.

Storage Options

Once you have your collection of PDFs, what to do with them?   The system you select will depend on how fancy you want to be, how secure, how many documents you are likely to store, and of course how much you want to spend.

Here are some suggestions:

Accounts System – For any business money based documents (receipts, invoices, etc) I would recommend uploading them to your on-line accounting system.  I use Freeagent for all my money business processing, and I upload all documents associated to incomings and outgoings as I record them on Freeagent.   Everything is then easily at hand and Freegant deals with the storage and backup of the documents.

Evernote – If you are an Evernote user, then all the documents can be uploaded to Evernote.  This has the advantages that Evernote will automatically OCR your documents for later searching and you can create folders for different document types.  However, whilst the basic account of Evernote is free, uploading large amounts of PDFs will soon move you into the realms of a paid account.

Windows/Mac File Store – the cheap and cheerful solution is to simply keep them in a windows or Mac file directory somewhere on your computer’s hard disk.  As with Evernote you could keep them all in one big directory, or have sub-directories for different categories and document types (such as invoices, contracts etc).  Just remember to perform regular backups of your file store.

Sharepoint – My own personal product of choice is Microsoft Sharepoint (as I have a home Windows server anyway).  Sharepoint comes in a variety of sizes, styles and prices.  As I was using sharepoint for the storage of my general business documents (via integration to office), it seemed the logical choice to store my PDFs there as well.

Third Party Applications – Finally, there are a variety of paid for and free Document Management solutions available, including products such as OpenDocMan which is one of the better open source document storage systems.

Happy scanning.

Do you keep a journal?  I don’t mean a scheduling of upcoming events and appointments, I mean a historical diary – as in the things that teenage girls are normally associated with (that may seem slightly sexist, but it’s generally accepted that boys don’t keep diaries).

Diaries and Journals can be life savers for contractors, freelancers and small business owners when you need to refer back about when things happened, who said what, when and the timeline of problems.   Somebody who can say in a meeting “Phil confirmed to switch off the server at 4:15pm on Tuesday 12^th” is going to be believed more than somebody who responds with “yes, but somebody, I think it was Tony, said not to – he may have said this on the Monday or the Wednesday – I think it may have been Wednesday”.

Diaries and journals don’t have to be big.  Business journals don’t have to be war and peace on everything that happened at every point in a day, but can be very useful to record key points as they occur.

I keep an electronic journal and quick but important events I like to record include:

• Go ahead’s during phone calls
• Key decisions (during a meeting or a chat, somebody says to go with option A or delay the project)
• When people promise to get back to me
• Dates when I send out documents, contracts or invoices
• Notes about disagreements, who was involved and how it was resolved

There are plenty of ways of keeping a journal.  For some, paper will work, but for me Electronic is best.  I keep an electronic journal on my Android Tablet (always with me during the working day).  Having an electronic journal means I can very quickly add a note, categorize it (normally by customer/prospect) and then quickly search for the key information.

Electronic journals are available on PCs (one is already available in Outlook), for iPhones/iPADS and of course Android (I use Orange Diary for android which I can recommend).

Making an entry during a phone conversation or meeting takes me just 10 or 20 seconds, but it has saved my bacon on a number of occasions.