Posts Tagged ‘products’

As a company, I love Amazon.   They grew from nothing, they offer a great service, they keep their stock/systems/prices up to date, and they even managed to come through the DOT COM bubble fairly unscathed.  When you think of Amazon, it’s also very hard to think of another online competitor.  In short, they are a great company.

But, they still make mistakes.  Silly, stupid, obvious mistakes.  Mistakes we can learn from.

One of their biggest is their automated emails.   That is a classic mistake.    You go onto Amazon, you search on Widgets (whatever your particular form of widget may be), you buy one, you don’t buy one – it doesn’t matter.   What matters is that 48 hours later, you get an email from Amazon telling you about the Widgets they stock.   Which is great, but in my view, it’s most likely you have purchased that widget – either from Amazon, Widgets.com or Widgets-Are-Us.Net.    I don’t need to purchase another Widget.

So where is the email from Amazon telling me about the products that compliment my Widget.  Where is my widget duster, my widget carry case, my widget extended warranty or my widget club membership.  In short, well is the add-on sell?

Are you following up your sales with widgets, widget add-ons, or nothing at all?